Brand Competence is an independent consultancy for brand strategy and brand valuation in Amsterdam, The Netherlands.
|NEW REPORT (October 2012):
The Dutch Top 100 corporate brands
In coopereation with Amsterdam market research firm Motivaction a new publication has been made by brand appraiser Ferdy de Smeth of Brand Competence. In order to make that Top 100 list Brand Competence implemented the Corporate valuation model. This model is a measurement tool designed to indicate the current value of the corporate name, expressed in money terms.
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