Brand valuation projects involve the following stages:
It should be noted that in addition to the approach described above, Brand Competence offers continuous brand valuation services. A service package was developed for companies wanting to apply the method as a management tool, consisting of training, the INTAA software program and annual audits. Quotations can be given on request.
Brand valuation projects take 4 to 12 weeks to complete, depending on the availability of primary data from the client and the number of brands to be valued.
During this period, the client will be in constant contact with Brand Competence. For valuation of a single brand/ market combination, the review of market data can take place after two weeks, the provisional brand valuation after three weeks and the final report can be ready in four, provided that the basic data is immediately available. Schedules are discussed in advance and can be drawn up in writing after the preliminary meetings.
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